Link Building – Good For Your Business

back linking

Link building, also known as back-linking, is the process of creating inbound links to your website from another website.  One of the main ingredients of search engine optimization, it is a necessity in order to rank well in the search engines.  Google and other search engines see the number of incoming links to your site… [Continue Reading]

Social Media for Business

Social Media Marketing

Social media, social networking, social bookmarking, social branding, social marketing. These are all terms used to describe web 2.0 interactions.  Facebook, Twitter, Linked In, You Tube, MySpace, Digg, Stumble Upon, Flickr:  All companies who specialize in this online social interaction. Social media has revolutionized the web.  The internet is no longer a one-way communication channel. … [Continue Reading]

Mobile Search: Is Your Business Ready?

mobile search

Mobile phones have revolutionized the way people communicate.  No longer just for talking and texting, today’s smart phones like the iPhone, Blackberry, and Android have computing capabilities far more powerful than desktop computers had just a few years ago. Not only are smart phones a highly efficient way to stay in touch and communicate while… [Continue Reading]

Why Local Search Marketing?

marketing for local business

Your business just got a website up and running.  It looks good, it’s easy to use, and has quality content explaining your business.  Now you need to let the search engines know it’s out there.  At Spears Marketing, our specialty is helping small businesses and professional services generate traffic through geo-targeted online search. Web users… [Continue Reading]