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Overview

As a local business owner, you know the value of advertising your product or service in order to generate new business every month.  You’ve probably also realized that traditional off-line marketing isn’t generating the results it once did.  With the dawn of the internet, everything has changed.

Radio and TV spots are expensive and don’t produce effective results.  Potential customers are no longer using the yellow pages or print ads to find your product or service.  They are now searching online.  The question is, can they find you?

Local Business Facts

  • The Yellow Pages have been on a steady decline, while usage of Google and other search engines has skyrocketed. In today’s market, the internet is THE ONLY way to go!
  • Over 1 BILLION local searches are performed online EVERY month – and growing over 50% a year
  • 80% of buyers search online before making a purchase, vs. using the yellow pages or other off-line search methods
  • 98% of Google searches stop on page 1 to pick the business they feel they can trust
  • Mobile phones are the fastest growing segment of online searches

Your customers are searching for you online…not off.  Can they find you?

The Challenge for Business Owners:

Getting a website up and running is just the first step.  Not only does your site need to be visually appealing, easy to navigate, and have great content, you also must ensure that potential customers can find your site amongst the millions of others out there.

Website optimization, keyword research, relevant content creation, back-linking, landing pages, opt-in forms, email marketing, auto-responders, directory submission, blogs, social networking, online branding, graphics optimization, video marketing, article marketing, press releases, pay-per-click advertising, on and off-site search engine optimization, keyword relevancy.  These are all tasks required to get maximum traffic to your new site.

According to Google:

  • The top ranked site gets 42% of clicks
  • The second ranked site gets 12% of clicks
  • The third ranked site gets 8.5% of clicks
  • Everything below these gets the remainder of clicks

If you’re not in Google’s top 3 results, your competitors are getting YOUR clicks!

Here’s where we come in.  Spears Marketing runs highly profitable content-based traffic generation campaigns geo-targeting your specific niche. Our local market domination method ensures that your local business has an online presence that is consistently found, resulting in more visitors…more customers…more sales…and more profits!

Here’s how we do it:

  • Website Creation/Optimization – If you don’t already have a website, we’ll build you a state-of-the-art WordPress content management system (CMS), optimized for both ease of use and search engine results.  If you’re already online, we’ll update your site for design, structure, content, and keyword relevancy.
  • Local Search Results – We’ll get your business ranked at the top of the local search results in the big 3 search engines, Google, Yahoo, and Bing.  This also taps you into the HUGE mobile search market, so that your customers can find you even when away from a computer.
  • Natural/Organic Search Results – Typing a keyword in Google is how people find what they’re looking for.  We make sure that when a potential customer searches for a location-specific keyword for your product, service, or business name, they find you.
  • PPC/Paid Search Results – The search results at the top and side of Google are paid ads.  They show up based upon the keywords entered. Your ad only shows up when someone searches for the keywords you specify. You only pay when your ad is clicked on. What’s a visitor worth to you?
  • Content Results/Backlinks – In order to consistently rank at the top of the search engines, you need more than just a website. You need content all over the web that links back to your site. Google loves this stuff. Videos, blogs, press releases, social media, online classifieds, business directories, consumer review sites, we submit your content to all these, increasing your online exposure.

The Decision

Are you ready to dominate your local market through geo-targeted local search marketing? Then contact us today for a free site analysis and marketing consultation.  We’ll assess your current marketing strategy, website, keywords, estimate your available traffic, and customize a plan for optimizing your site and creating a stream of online traffic to get your phones ringing.  Give us a call today…before your competition does!