Search Engine Optimization (SEO) is the process of optimizing your website with the intent of increasing the likelihood of appearing in organic search results based on relevant user queries in major search engines like Google, Yahoo & Bing. Local Search Engine Optimization (LSEO), is a similar process, except it uses a geographical keyword modifier to produce results of a more local nature. For small and local businesses, these local search results are inherently more relevant to their needs, as online users searching for them are more likely to follow up with an in-store visit/purchase.
Because of this, SEO & LSEO have emerged as the fastest-growing means of marketing online, due to their effective abilities of generating new business and increasing brand awareness. Today, 2 out of 3 people use a search engine to find local businesses online, and this number continues to grow with the advent of smart phones and mobile search. Therefore, the higher a business ranks in the search engines for a particular keyword searched for, the greater likelihood of that link being clicked on.
At the heart of SEO is keyword research, knowing which keywords to optimize for, which creates more relevant clicks at the top of the search engine results.
According to Google,
- # 1 ranked site gets 42% of the clicks
- # 2 ranked site gets 12% of the clicks
- # 3 ranked site gets 8.5% of the clicks
If your business isn’t ranked in the top three for local or organic search results, you’re losing over 60% of possible web traffic! If you want to maximize your online potential, let Spears Marketing show you how. We offer several packages that will have you ranking at the top in no time.
Ready to begin dominating your local market through search engine optimization? Then contact us today, before your competition does!
