An effective web presence begins with a good website. Design, structure, and content are the three most important elements of any site. In order to attract and keep visitors, your site must do all three.
Design | Structure | Content |
-Visually Appealing | -Easy to Navigate | -Quality Information |
-Attention Grabbing | -Cohesive | -Keyword Rich |
-Clean & Specific | -Logical Flow of Information | -Call to Action |
At Spears Marketing, we design websites based upon these criteria. In addition, we ensure that your site is structured for search engine optimization, which is essential for consistent traffic generation. Not only will your business get a website that looks great, but one that also ranks high in the search engines.
We utilize WordPress in our designs, the most robust content management system (CMS) around. WordPress is a highly customizable, search engine friendly, and easy to use platform that enables users to make changes on the fly.
Be assured that if we create your website, you’ll get a visually-appealing, functional site that will improve your customer communications and web presence. We’ll work with you to optimize the design, structure, and content of your site to boost traffic and convert more of that traffic into new business.
Every website we create includes the following:
- Installation of WordPress CMS & premium Genesis framework & child theme
- Customized colors, layout, and graphics
- Installation of premium WP plugins for mobile viewing, navigation, optimization
- Customized branding of site with logo, slogan, business photos/graphics
- Set up search engine optimized URL permalinks
- Header, title, meta, & alt tags keyword optimized for business specific, geo-targeted results
- Image keyword optimization for photo search indexing
- Set up XML & external sitemaps for search engine indexing & SEO navigation
- Creation of custom pages for home, about, contact, products/services
- Setup internal blog & RSS feed with advanced pinging distribution list
- Social media integration interaction and backlink optimization
- Set up website analytics to track hits and response rates
- Create local business profile on Google, Yahoo, & Bing for mapping exposure
- Custom email addresses setup and configured
- Site database back up and emailed weekly for security
- Visual slide show installation
- Email contact form and auto-responder system integration
- Site Submission to top online business directories & review sites
- Promotional or business interview video installed on site
- Installation of premium and customized plugins
- Research of relevant keywords for your specific business, industry, location
Ready to begin dominating your local market with your new web presence? Then contact us today for a free consultation!
