Your website is your home-base on the internet. The design, structure, and content of your site all determine its success. When potential clients or customers visit your site, they are generally asking four questions: 1. Is this what I’m looking for? 2. Who is this company? 3. Can they help me? 4. Can I trust […]
7 Steps of Effective Content Marketing
Quality content is the cornerstone of search engine optimization. In order to get the highest quality traffic, you’ve got to create high quality keyword-optimized content and distribute it across the web, linking back to your own site. This is how the search engines rank organic searches, by the content provided, and number of backlinks. An effective content […]
Is Your Advertising Targeting the Right Customers?
Marketing your local business or professional service is the single most important thing you can do to gain new clients and customers. But is your marketing and advertising targeting the right demographic so you’re reaching those who are looking for the products and services you provide? Traditional advertising methods, such as radio spots, television ads, […]
How to Use Video Marketing for Business
If you want your local business or professional service to rank at the top of Google, you need to use multiple forms of media to get your message out. Google and the other search engines love video, and when optimized properly, can rank extremely high in the organic rankings. But don’t forget the actual video […]
The Power of Social Networking
Web 2.0 and Social media. The graphic above lists some of the many social networking sites. The question to ask about this new media is it the greatest thing since sliced bread or just a passing fad? Check out these stats: Social media has overtaken porn as the number one activity on the web. 1 […]
10 Ways to Improve Your Website Traffic
Every local business or professional service needs a quality website to improve their online presence, just as every blog needs a good top 10 list. In order to help your business meet the quality web presence criteria, I’ve created the Spears Marketing top 10 list of ways to improve your website traffic and online presence. This […]
Is Your Business Listed on Google Maps?
As a local business, your website needs to appear on the first page of Google to attract new customers, and it must do so for the correct keywords that people are searching for. One of the best ways to optimize your online presence is through the use of Google Maps & Google Places. The Google […]
Is Link Building Good For Your Business?
Link building, also known as back-linking, is the process of creating inbound links to your website from another website. One of the main ingredients of search engine optimization, it is a necessity in order to rank well in the search engines. Google and other search engines see the number of incoming links to your site as […]
Social Media for Business
Social media, social networking, social bookmarking, social branding, social marketing. These are all terms used to describe web 2.0 interactions. Facebook, Twitter, Linked In, You Tube, MySpace, Digg, Stumble Upon, Flickr: All companies who specialize in this online social interaction. Social media has revolutionized the web. The internet is no longer a one-way communication channel. Information now […]
Is Your Business Ready for Mobile Search?
You probably know this already, but people aren’t using the internet in the same way they once did. Only a few short years ago, the internet resided within a big box on your desk. Not any more. Now it’s in your pocket. You take it wherever you go. It’s always with you and always on. […]
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