Link building, also known as back-linking, is the process of creating inbound links to your website from another website. One of the main ingredients of search engine optimization, it is a necessity in order to rank well in the search engines. Google and other search engines see the number of incoming links to your site as […]
Social Media for Business
Social media, social networking, social bookmarking, social branding, social marketing. These are all terms used to describe web 2.0 interactions. Facebook, Twitter, Linked In, You Tube, MySpace, Digg, Stumble Upon, Flickr: All companies who specialize in this online social interaction. Social media has revolutionized the web. The internet is no longer a one-way communication channel. Information now […]
Is Your Business Ready for Mobile Search?
You probably know this already, but people aren’t using the internet in the same way they once did. Only a few short years ago, the internet resided within a big box on your desk. Not any more. Now it’s in your pocket. You take it wherever you go. It’s always with you and always on. […]
What is Local Search Marketing?
Your business just got a website up and running. It looks good, it’s easy to use, and has quality content explaining your business. Now you need to let the search engines know it’s out there. At Spears Marketing, our specialty is helping small businesses and professional services generate traffic through geo-targeted online search. Web users type questions into […]
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