Hi, I’m Seth, the founder of Spears Marketing. My passion is helping entrepreneurs and small business owners everywhere to succeed. At the heart of the American economy is local business, and at the heart of every business, is marketing.
The marketing landscape has changed drastically over the past few years. As technology advances, there are new and better ways to promote your products and services. The problem is, as a small business owner or professional service provider, you don’t have time to stay on top of the latest technology and learn how to utilize it for your business. That’s where we come in. Spears Marketing’s expertise is helping local business owners utilize the convenience of modern technology, specifically, the internet, in their marketing plans.
Advertising isn’t what it used to be. Signs, billboards, radio and TV spots, yellow page ads, none of these convert like they did just a few short years ago. Today’s consumer is searching for your business or professional service online, the question is, can he find you?
My background is in marketing and social networking. Upon graduating college with a degree in marketing, I went into the educational consulting field, where I helped market a small liberal arts college to potential students. From there I founded an independent consulting practice for students preparing for college, based entirely online. I’ve also done extensive marketing in the real estate investing field, both for acquiring and selling properties, as well as marketing to private investors looking for a higher rate of return on their money.
For all of these ventures, I utilized the power of the internet, specifically websites I built myself, and social networking sites. Many of these skills I learned by trial and error, others I spent thousands of dollars on to receive top of the line training from experts across the country.
Several friends saw websites I had built both for my own businesses and those of family members and requested I do the same for them. After this became a repeated theme, I realized there might be a lot of small business owners who are in the same situation as my friends, needing a website and online social marketing presence, but don’t have the time, knowledge, or desire to learn all these skills from scratch.
I realized I could provide a valuable service to the members of my community and beyond, helping them to gain search engine traffic, which in turn becomes foot traffic, which leads to more sales and a healthy bottom line.
Many times in the past I’ve searched online for a local business I know by name, yet can’t find them. Why not? They don’t have a website! How is this possible in today’s competitive market I asked? After doing more research I also found that many local businesses who have a website never show up on page one of Google for their company name and industry keywords!
It just goes to show that having a website does not mean your business can be found online. Search engine optimization for your local market is vital to your business. Without it, even regular customers may not be able to find your website or contact information.
My goal is to help as many local, small businesses and professional services as possible. What does that mean? Decreasing their advertising expenses, increasing their online presence, and helping to bring new and returning customers through the door.
If you’re ready to take your local business or professional service to the next level through the power of online marketing, then give Spears Marketing a call. If you don’t, your competitors will!
