Local coupon websites are all the rage. Many businesses are hopping onto the Groupon & Living Social bandwagon, hoping to bring in new customers who wouldn’t normally visit their place of business. From the standpoint of broader business exposure, it’s a good idea. From a long term customer acquisition strategy, it’s a VERY BAD idea, […]
Archives for May 2011
Does Email Marketing Work?
As any business owner knows, its easier and less expensive to sell to a returning customer than to create a new one. Knowing this, what is the most efficient, and cost-effective way to stay in touch with your customers? The answer for many, is email marketing. Email marketing is one of the most powerful ways […]