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Home » Archives for May 2011

Archives for May 2011

Why the Groupon Model is Bad for Local Business

May 18, 2011 by Seth Spears Leave a Comment

small business marketing

Local coupon websites are all the rage. Many businesses are hopping onto the Groupon & Living Social bandwagon, hoping to bring in new customers who wouldn’t normally visit their place of business. From the standpoint of broader business exposure, it’s a good idea. From a long term customer acquisition strategy, it’s a VERY BAD idea, […]

Filed Under: Business Strategy

Does Email Marketing Work?

May 7, 2011 by Seth Spears Leave a Comment

small business email marketing

As any business owner knows, its easier and less expensive to sell to a returning customer than to create a new one.  Knowing this, what is the most efficient, and cost-effective way to stay in touch with your customers?  The answer for many, is email marketing. Email marketing is one of the most powerful ways […]

Filed Under: Marketing

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