Business Strategy

Have you heard the old internet marketing saying that “the money is in the list”? While it’s only partially true, building an email list of raving fans should be an important part of your marketing strategy. If you’ve been blogging consistently for any length of time, there’s a good chance you have a large number […]

We’ve all heard the old adage, “you’ve got to give to get.” No matter if you call it karma, paying-it-forward, reaping what you sow, doing unto others as you’d have them do unto you, or the golden rule. The point is, when you give first, you will get back in return. Business reciprocity as a […]

It’s that time of year. The new year is upon us which means it’s time to review the past and look towards the future. Most people set new year’s resolutions in order to better themselves, their life, and their business or career. And yet, how many fall into the same old habits just weeks into the […]

I recently had the unfortunate privilege of undergoing an emergency appendectomy, and as anyone who has had the surgery can attest to, it is not a pleasant experience. While recovering in the hospital, and through subsequent followup doctor’s appointments, I experienced numerous example of both good and bad customer service, and had plenty of time […]

A couple months back while grabbing a sandwich at Jimmy Johns, I noticed a plaque on the wall outlining Warren Buffett’s 10 rules for success. I snapped a picture with my iPhone thinking the list would make a solid blog post. Well, I just ran across the photo today, so I took the time to type […]

Successful people are those who are willing to do what unsuccessful people are not willing or able to do. The following is a list of the top attributes many successful entrepreneurs and business owners have listed as keys to their success. Secrets to Success (in Business & Life) How many of these have you perfected? […]

Years ago, I heard an interview with Bill Gates where he was asked by Larry King how he (and in turn, Microsoft) had become so wildly successful in the computer industry. His answer was very telling, and is probably similar to what many successful entrepreneurs and business owners would cite. For some reason though, his […]

Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]

Local coupon websites are all the rage. Many businesses are hopping onto the Groupon & Living Social bandwagon, hoping to bring in new customers who wouldn’t normally visit their place of business. From the standpoint of broader business exposure, it’s a good idea. From a long term customer acquisition strategy, it’s a VERY BAD idea, […]

Everywhere you turn someone is mentioning a blog. They’re popular. Trendy even. People read them constantly, the search engines love them, and the biggest websites are now based upon them. Business blogging is all the rage. Oh yeah. You’re reading one right now! From large corporations to the work-at-home mom, it has never been easier […]