Pinterest can be a huge traffic driver to your blog each day, especially if you follow these steps below. After extensive testing, this checklist has proven to grow Pinterest following amazingly. Should your business be on Pinterest? Pinterest is the most recent, and currently the fastest growing social network around. It’s a virtual pinboard, where […]

You’ve probably noticed when reading comments on a blog post (such as this one) how a commenter’s picture or avatar will sometimes show up next to their name. This “avatar” is an image that represents them online; a small picture that appears next to your name when authoring a blog post, commenting, posting in forums, […]

Google+ is a polarizing social media platform. There doesn’t seem to be very much middle ground in it’s usage, people either love it or hate it. No matter which side you fall into, since it is Google, it’s probably a good idea to utilize their social media network as much as you can, since it may […]

Twitter is one of the most popular social media networks with over 200 million active users. It’s also the one social media channel that most small business owners understand the least. Because of Twitter’s 140 character or less constraint, (some would call it a limitation) many people consider it to be a platform to simply […]

Social media is four things: marketing, public relations, customer service, and entertainment. But most importantly, it’s a communication tool. It’s always annoying when a client asks what the ROI of using Facebook, Twitter, Google+, or any other social media tool is. My response is always “what’s the ROI of your phone or email?” You can’t […]

You’ve heard it before, social media is important. But what if you’re in a boring industry where your customers don’t care if you have a Twitter account, are on Facebook, or share content on Google+? That’s what you’re thinking, right? If you’re thinking it, your competitors are probably thinking it too…except for those who aren’t. […]

One of the more recent and popular mobile applications, Foursquare has become part friend-finder, part social city-guide, and part interactive game. It encourages users to explore their neighborhood and rewards them for doing so. It is an application that is designed to allow people to “check in” at current location. How to Use Foursquare for Business People […]

When it comes to social media, frustration is a word that often comes to mind for many companies new to the medium and to those who have yet to see a return from their involvement. The problem is two-fold. First, establishing a social media presence takes time and continual effort. You have to be consistent […]

Web 2.0 and Social media. The graphic above lists some of the many social networking sites. The question to ask about this new media is it the greatest thing since sliced bread or just a passing fad? Check out these stats: Social media has overtaken porn as the number one activity on the web. 1 […]

Social media, social networking, social bookmarking, social branding, social marketing. These are all terms used to describe web 2.0 interactions. Facebook, Twitter, Linked In, You Tube, MySpace, Digg, Stumble Upon, Flickr: All companies who specialize in this online social interaction. Social media has revolutionized the web. The internet is no longer a one-way communication channel.  Information now […]