Your website is your home-base on the internet. The design, structure, and content of your site all determine its success. When potential clients or customers visit your site, they are generally asking four questions: 1. Is this what I’m looking for? 2. Who is this company? 3. Can they help me? 4. Can I trust […]
Archives for October 2010
7 Steps of Effective Content Marketing
Quality content is the cornerstone of search engine optimization. In order to get the highest quality traffic, you’ve got to create high quality keyword-optimized content and distribute it across the web, linking back to your own site. This is how the search engines rank organic searches, by the content provided, and number of backlinks. An effective content […]
Is Your Advertising Targeting the Right Customers?
Marketing your local business or professional service is the single most important thing you can do to gain new clients and customers. But is your marketing and advertising targeting the right demographic so you’re reaching those who are looking for the products and services you provide? Traditional advertising methods, such as radio spots, television ads, […]