All too often I’ll meet someone new and once they learn what I do they’ll try to sell me on a “home based business” they’re involved with. I always decline and let them know I’m not interested in “making extra money on the side” as all my time and focus is spent on building my […]

I recently had the pleasure of sitting in as a guest on the WP Bacon baconcast show, along with Katie from WellnessMama.com. During the hour long Google Hangout, we discussed WordPress, digital marketing, SEO, blogging strategy, and bacon 🙂 Rob Neu and Ozzy Rodriguez are the hosts of the weekly show, and they kept it […]

In the last few years, the marketing landscape has changed. Drastically. Changes in buyer habits due to technology advances such as: Google, smart phones, social media, podcasts, and readily available broadband internet access and wifi are the primary causes. But you knew this already, right? As a marketing strategist to small business owners and bloggers, […]

Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding? For […]

There is a whole generation growing up right now who think the internet is only found on their phone. They’re not using a desktop or laptop computer. They’re on smart phones, tablets, and ipods. If your website and marketing plan isn’t ready for this mobile presence shift, you’re in BIG trouble. Obviously having a mobile […]

Most traditional marketing agencies will advise you to focus on building your brand. They say it’s of utmost importantance to advertise your business name and logo as often as possible in order to build “brand recognition.” But do potential customers really care about your logo or the name of your business? The answer is “of course not.” […]

Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small business owners on “How to Attract Customers Using Digital Marketing.” It was a diverse group of attendees who had lots of questions and […]

You’ve probably seen them around town, in stores, on products, in magazines, and wondered “what are those black and white square barcodes?” Let me break it down for you. Those funny looking black & white square barcodes are called “Quick Response Codes”, or “QR Code” for short. They’re a type of matrix barcode (or two-dimensional […]

Internet marketing is one of the most important types of marketing you can utilize as a small business owner, and one of the least expensive; yet many small businesses are not using this vital resource nearly to the extent they should. Since the majority of small businesses owners are not leveraging the power of local […]