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Why I Don’t Work with Multi-Level Marketing Companies

April 30, 2015 by Seth Spears 7 Comments

Multi-Level Marketing

All too often I’ll meet someone new and once they learn what I do they’ll try to sell me on a “home based business” they’re involved with. I always decline and let them know I’m not interested in “making extra money on the side” as all my time and focus is spent on building my […]

Filed Under: Marketing

Marketing, WordPress, & WP Bacon Interview

April 25, 2014 by Seth Spears Leave a Comment

wp bacon

I recently had the pleasure of sitting in as a guest on the WP Bacon baconcast show, along with Katie from WellnessMama.com. During the hour long Google Hangout, we discussed WordPress, digital marketing, SEO, blogging strategy, and bacon 🙂 Rob Neu and Ozzy Rodriguez are the hosts of the weekly show, and they kept it […]

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Avoid these Digital Marketing Mistakes at All Costs!

December 16, 2013 by Seth Spears Leave a Comment

digital marketing desert

In the last few years, the marketing landscape has changed. Drastically. Changes in buyer habits due to technology advances such as: Google, smart phones, social media, podcasts, and readily available broadband internet access and wifi are the primary causes. But you knew this already, right? As a marketing strategist to small business owners and bloggers, […]

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The Importance of Email Branding

July 26, 2013 by Seth Spears Leave a Comment

email branding

Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding? For […]

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Why Your Business Needs a Mobile Presence

July 14, 2013 by Seth Spears Leave a Comment

Understanding Mobile Search

There is a whole generation growing up right now who think the internet is only found on their phone. They’re not using a desktop or laptop computer. They’re on smart phones, tablets, and ipods. If your website and marketing plan isn’t ready for this mobile presence shift, you’re in BIG trouble. Obviously having a mobile […]

Filed Under: Marketing

Marketing is Not a Campaign

April 29, 2013 by Seth Spears Leave a Comment

Many business owners like to refer to any new type of marketing or advertising as a “ marketing campaign.” I’m here to tell you that this in incorrect, and here’s why: A Marketing Campaign? A campaign has a start and end date. Marketing does not. Marketing is a process. It’s a process that doesn’t end. […]

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Branding vs. Marketing: What’s the Difference?

April 2, 2013 by Seth Spears 2 Comments

Branding vs. Content Marketing

Most traditional marketing agencies will advise you to focus on building your brand. They say it’s of utmost importantance to advertise your business name and logo as often as possible in order to build “brand recognition.” But do potential customers really care about your logo or the name of your business? The answer is “of course not.” […]

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How to Attract Customers Using Digital Marketing (Presentation)

December 18, 2012 by Seth Spears 1 Comment

How to Attract Customers Using Digital Marketing

Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small business owners on “How to Attract Customers Using Digital Marketing.” It was a diverse group of attendees who had lots of questions and […]

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How to Use QR Codes for Small Business

May 29, 2012 by Seth Spears Leave a Comment

qr code

You’ve probably seen them around town, in stores, on products, in magazines, and wondered “what are those black and white square barcodes?” Let me break it down for you. Those funny looking black & white square barcodes are called “Quick Response Codes”, or “QR Code” for short. They’re a type of matrix barcode (or two-dimensional […]

Filed Under: Marketing

Local Business Stats

March 15, 2012 by Seth Spears Leave a Comment

local search statistics

Internet marketing is one of the most important types of marketing you can utilize as a small business owner, and one of the least expensive; yet many small businesses are not using this vital resource nearly to the extent they should. Since the majority of small businesses owners are not leveraging the power of local […]

Filed Under: Marketing

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