As any business owner knows, its easier and less expensive to sell to a returning customer than to create a new one.  Knowing this, what is the most efficient, and cost-effective way to stay in touch with your customers?  The answer for many, is email marketing. Email marketing is one of the most powerful ways […]

Although not technically a “search engine,” YouTube is one of the most searched sites on the internet, second only to Google.  Potential customers are searching video sharing sites in record numbers, over 2 billion per day, so if you want this traffic to visit your website, you’ve got to have quality promotional videos on these […]

Last week was a busy one for Spears Marketing. Besides picking up two new clients, I had the opportunity to present to the Bowling Green Area Chamber of Commerce CEO Roundtable Group “Online Marketing for Off-line Businesses.” A fun and informative session, it was laid back and filled with questions, answers, and hearty discussion. On […]

As a business, your brand is the foundation of who you are and what you do. Your brand tells potential customers about you and how you can help them.  It conveys to everyone what you stand for and what you’re about. So just what is a “brand” anyway, and how do you decide on one […]

Since the advent of the internet, email has become one of the most convenient methods of communication between business and consumer. Harnessing this technology for direct email marketing campaigns can lead to greater brand awareness, customer loyalty, and increased sales. Simply put, an email marketing campaign is one or more emails sent to a group […]

The face of marketing has changed drastically over the last several years. Traditionally, business owners have relied on off-line print and radio advertising to gain new customers, and, although expense, was decently effective. Today, this is no longer the case. Not only is it more expensive than ever to conduct a traditional marketing campaign, it’s highly ineffective, […]

To “google” something or someone has become synonymous with searching for relevant information on the topic or person in question. As an individual, if you Google yourself it could be for curiosity, vanity, or to see if unflattering photos and information will show up when a potential employer searches for you before making a hiring […]

Marketing your local business or professional service is the single most important thing you can do to gain new clients and customers. But is your marketing and advertising targeting the right demographic so you’re reaching those who are looking for the products and services you provide? Traditional advertising methods, such as radio spots, television ads, […]

If you want your local business or professional service to rank at the top of Google, you need to use multiple forms of media to get your message out. Google and the other search engines love video, and when optimized properly, can rank extremely high in the organic rankings. But don’t forget the actual video […]

You probably know this already, but people aren’t using the internet in the same way they once did. Only a few short years ago, the internet resided within a big box on your desk. Not any more. Now it’s in your pocket. You take it wherever you go. It’s always with you and always on. […]