Your business just got a website up and running. It looks good, it’s easy to use, and has quality content explaining your business. Now you need to let the search engines know it’s out there. At Spears Marketing, our specialty is helping small businesses and professional services generate traffic through geo-targeted online search.
Web users type questions into search engines. The results that are spit out are the answers to those questions. As a business owner, you need to be the answer to your customer’s questions.
Our goal is for your business to be perceived as the online authority in your field, and we help you get there through our market domination strategy.
According to Google, 98% of online searches stop at page one, and click on the link they feel is most relevant to them. If you want to be seen as the expert, you have to be on the first page, not once, but preferably multiple times. Here’s how we get you there:
We begin by analyzing your business, products, services, ideal customers, past marketing efforts, website, current online presence, and industry specific keywords related to your business and location. Once we have all this information in place, we then begin our local domination process. We start with on-site optimization, updating your website for keyword relevancy, permalink structure, header, meta, title, alt tags, and graphics. We’ll give recommendations on keyword specific content that should be added/subtracted.
Next we begin the off-site optimization. High-quality in-bound links are directed to your website through multiple web 2.0 properties. We submit your business information everywhere! Local business directories, business review sites, Social media sites, blogs, online articles, online press releases, video marketing, social bookmarking, RSS pinging. We also insure that backlinks are using relevant keywords as anchor text for maximum SEO juice!
Spears Marketing is here to help you dominate your local market through online search. If you’re ready to take charge of your online presence through local search marketing, drop us a line to see how we can help.