In business, just as in life, first impressions are extremely important. People will make an initial judgement about you based upon how you look, and what you say. (Some would add to this ‘the way you carry yourself’, but I think that’s a combination of the first two.) Right or wrong, this is a fact […]

Business is changing. Changing so fast that it’s a full time job just to keep up with the changes. Marketing & advertising especially. When it comes to the tech & web side of business, it’s changing even more. In case you’ve been living under a rock for the past couple years, let me point out […]

Many business owners treat their marketing as if they’re gambling. They spend money on advertising and hope to get some new business back in return. Guess what, real marketing isn’t gambling. It’s not a slot machine. It’s a direct investment. It’s like a vending machine. Put money in, you know what you’ll get out. When […]

Today, a legend has died. Steve Jobs, one of, if not THE most innovative genius of the 21st century has passed away. Under his leadership and creative vision, Apple has become one of the most loved companies in the world. My love affair with all things Apple began in 2004. In need of a laptop, […]

What is Marketing? It could be the most elementary question ever, right? And yet, professors, companies, agencies, and individuals all try to complicate it with so many different formulas, diagrams, and other assorted definitions, that hardly anyone can define exactly what marketing is these days. The traditional textbook answer to the question usually mentions the […]

In the last few years, the marketing landscape has changed drastically. This is primarily because of changes in buyer habits due to technology, such as broadband and wifi access, search engines, social media, and smart phones. When it comes to marketing your product or service online, there are two options: jump in feet first as […]

While not all businesses have a brand strategy, every business or organization that interacts with the public has a brand image. The question is whether that image is being actively managed or if it’s just occurring happenstance. That brand image is built (or destroyed) with each and every interaction between you and your customers. The […]

A landing page, lead capture page, or squeeze page, is a single page on a website with one goal in mind: to capture the contact information of visitors for future correspondence, usually through an “opt-in” form. The goal of a landing page is to get a prospect to take a desired action like signing up for […]

When searching for something online via search engine, the main results you see are obtained freely. These are known as the ‘organic’ or ‘natural’ search results. Ranking well for your keywords in organic results is the realm of SEO. It takes time and carefully planned effort to top the natural results. Pay-Per-Click advertising (PPC) can […]

As any business owner knows, its easier and less expensive to sell to a returning customer than to create a new one.  Knowing this, what is the most efficient, and cost-effective way to stay in touch with your customers?  The answer for many, is email marketing. Email marketing is one of the most powerful ways […]