Remember in high school how everybody wanted to be popular? The “cool” or popular kids seemed to look and act in a way that the “uncool” or unpopular kids didn’t. Guess what- when it comes to search engine optimization, the same popularity rules still apply. In school, the popular kids seemed to dress a little […]
Archives for July 2011
Should Your Business Use Landing Pages?
A landing page, lead capture page, or squeeze page, is a single page on a website with one goal in mind: to capture the contact information of visitors for future correspondence, usually through an “opt-in” form. The goal of a landing page is to get a prospect to take a desired action like signing up for […]