We all want more traffic from Google, right? Search Engine Optimization (or SEO for short), is both the art and science of making your blog posts show favorably in the search engines when someone performs a search for a topic you would like to rank for. Many beginning bloggers take a “hope and pray” attitude […]
Search Engine Optimization Resources
SEO 101 – A Quick Primer
Like any business, you need customers. Potential customers look for things online. If they search Google for a product or service you offer, will they find your business? I’ve written before about SEO, or Search Engine Optimization. Today we’re going to dive into it a little more. SEO is the technical process of optimizing a webpage (or […]
What is Google Local & How it Affects Your Business
Last week Google made a substantial change to their Local Places service, merging it with Google+, their latest foray into the world of social media. This is a huge change for many reasons, not the least of which is that social media is becoming even more important (specifically Google+) for your business to rank at […]
SEO is a Popularity Contest
Remember in high school how everybody wanted to be popular? The “cool” or popular kids seemed to look and act in a way that the “uncool” or unpopular kids didn’t. Guess what- when it comes to search engine optimization, the same popularity rules still apply. In school, the popular kids seemed to dress a little […]
Why Keyword Research is the Secret Sauce of SEO
One of the secrets to search engine optimization is keyword research. If you don’t know what specific words or phrases potential customers are searching for, you won’t know how to target them. Just as every successful term paper begins with good research, every successful SEO campaign starts with solid keyword research as well. The key is […]
Is Your Business Listed on Google Maps?
As a local business, your website needs to appear on the first page of Google to attract new customers, and it must do so for the correct keywords that people are searching for. One of the best ways to optimize your online presence is through the use of Google Maps & Google Places. The Google […]
Is Link Building Good For Your Business?
Link building, also known as back-linking, is the process of creating inbound links to your website from another website. One of the main ingredients of search engine optimization, it is a necessity in order to rank well in the search engines. Google and other search engines see the number of incoming links to your site as […]