While not all businesses have a brand strategy, every business or organization that interacts with the public has a brand image. The question is whether that image is being actively managed or if it’s just occurring happenstance. That brand image is built (or destroyed) with each and every interaction between you and your customers. The […]
Archives for August 2011
How to Get Your Business Found Online
Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]