What is Marketing? It could be the most elementary question ever, right? And yet, professors, companies, agencies, and individuals all try to complicate it with so many different formulas, diagrams, and other assorted definitions, that hardly anyone can define exactly what marketing is these days. The traditional textbook answer to the question usually mentions the […]
Archives for September 2011
The Bill Gates Secret to Success
Years ago, I heard an interview with Bill Gates where he was asked by Larry King how he (and in turn, Microsoft) had become so wildly successful in the computer industry. His answer was very telling, and is probably similar to what many successful entrepreneurs and business owners would cite. For some reason though, his […]
4 Marketing Mistakes To Avoid
In the last few years, the marketing landscape has changed drastically. This is primarily because of changes in buyer habits due to technology, such as broadband and wifi access, search engines, social media, and smart phones. When it comes to marketing your product or service online, there are two options: jump in feet first as […]