Business is changing. Changing so fast that it’s a full time job just to keep up with the changes. Marketing & advertising especially. When it comes to the tech & web side of business, it’s changing even more. In case you’ve been living under a rock for the past couple years, let me point out […]
Archives for November 2011
Is Your Marketing a Vending Machine or a Slot Machine?
Many business owners treat their marketing as if they’re gambling. They spend money on advertising and hope to get some new business back in return. Guess what, real marketing isn’t gambling. It’s not a slot machine. It’s a direct investment. It’s like a vending machine. Put money in, you know what you’ll get out. When […]