Social media is four things: marketing, public relations, customer service, and entertainment. But most importantly, it’s a communication tool. It’s always annoying when a client asks what the ROI of using Facebook, Twitter, Google+, or any other social media tool is. My response is always “what’s the ROI of your phone or email?” You can’t […]
Archives for August 2013
The Importance of Business Reciprocity
We’ve all heard the old adage, “you’ve got to give to get.” No matter if you call it karma, paying-it-forward, reaping what you sow, doing unto others as you’d have them do unto you, or the golden rule. The point is, when you give first, you will get back in return. Business reciprocity as a […]