Spears Marketing

Digital + Marketing + Strategy

  • About
  • Work
  • Resources
  • Blog
  • Contact
You are here: Home / Marketing / Marketing is Not a Campaign

Marketing is Not a Campaign

April 29, 2013 by Seth Spears Leave a Comment

Many business owners like to refer to any new type of marketing or advertising as a “ marketing campaign.” I’m here to tell you that this in incorrect, and here’s why:

A Marketing Campaign?

A campaign has a start and end date. Marketing does not. Marketing is a process. It’s a process that doesn’t end. It’s on-going. Social media usage is often referred to in this manner. But when you start using social media, you can’t stop. If you plan to quit using it, then you probably shouldn’t ever start.

If you plan to run a new marketing or advertising method for only a short while, then you must not expect it to return a positive result, otherwise you would continue to use it indefinitely, at least until it stopped working. If you don’t expect to see a positive return on your marketing dollars, then why are spending them in the first place?

A wise man once said:

If you want to be successful, you’ve got to do what your competitors either can’t or won’t do.

In other words, look at what your competitors are doing, and do the opposite. So many business owners are concerned with bragging rights about how much they’re spending, or having their picture, logo, and ads show up everywhere, that they forget the only measurement of effective marketing is in dollars and cents brought in.

So how do you view your marketing? Do you think of it as a campaign? Or as a process?

Filed Under: Marketing

Was this article helpful? Please share with a friend!

Share on X (Twitter)Share on FacebookShare on LinkedIn

You May Also Enjoy Reading...

  • local internet marketing
    6 Online Marketing Myths
  • How to Attract Customers Using Digital Marketing
    How to Attract Customers Using Digital Marketing (Presentation)
  • How to Brand Your Business
    What Story Does Your Online Branding Tell?

About Seth Spears

Seth Spears is an adventure-loving father, entrepreneur, business connector, product designer, podcaster, marketing strategist, and angel investor who loves the great outdoors, world travel, live music, sports, deep conversations, and constant self-improvement.

  • Facebook
  • Instagram
  • LinkedIn
  • Twitter

Get My Digital Marketing Tips Delivered Straight to Your Inbox

Branding vs. Marketing: What’s the Difference?
Do You Own Your Digital Platform?

Ready to take your web presence from good to great?

Show Me How!

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

  • Home
  • About
  • Clients
  • Resources
  • Blog
  • Contact
Spears Marketing Logo
  • Facebook
  • Instagram
  • LinkedIn
  • Threads
  • TikTok
  • Twitter
  • YouTube

Copyright © 2025 Spears Marketing · All Rights Reserved

  • Disclosure
  • Sitemap

  • About
  • Work
  • Resources
  • Blog
  • Contact