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Search Engine Optimization Resources

How to Correctly Optimize & Structure Blog Posts for Google

May 20, 2016 by Seth Spears 4 Comments

blog post optimization for Google

We all want more traffic from Google, right? Search Engine Optimization (or SEO for short), is both the art and science of making your blog posts show favorably in the search engines when someone performs a search for a topic you would like to rank for. Many beginning bloggers take a “hope and pray” attitude […]

Filed Under: SEO

SEO 101 – A Quick Primer

May 29, 2013 by Seth Spears Leave a Comment

SEO 101

Like any business, you need customers. Potential customers look for things online. If they search Google for a product or service you offer, will they find your business? I’ve written before about SEO, or Search Engine Optimization. Today we’re going to dive into it a little more. SEO is the technical process of optimizing a webpage (or […]

Filed Under: SEO

What is Google Local & How it Affects Your Business

June 5, 2012 by Seth Spears 16 Comments

Google+ Local

Last week Google made a substantial change to their Local Places service, merging it with Google+, their latest foray into the world of social media. This is a huge change for many reasons, not the least of which is that social media is becoming even more important (specifically Google+) for your business to rank at […]

Filed Under: SEO

SEO is a Popularity Contest

July 22, 2011 by Seth Spears 3 Comments

Search Engine Marketing

Remember in high school how everybody wanted to be popular? The “cool” or popular kids seemed to look and act in a way that the “uncool” or unpopular kids didn’t. Guess what- when it comes to search engine optimization, the same popularity rules still apply. In school, the popular kids seemed to dress a little […]

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Why Keyword Research is the Secret Sauce of SEO

January 4, 2011 by Seth Spears Leave a Comment

Keyword Research

One of the secrets to search engine optimization is keyword research. If you don’t know what specific words or phrases potential customers are searching for, you won’t know how to target them. Just as every successful term paper begins with good research, every successful SEO campaign starts with solid keyword research as well. The key is […]

Filed Under: SEO

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