Using categories and tags in WordPress may seem like a no-brainer. Unfortunately, when we approach them with this mentality, things can get out of hand very quickly, as it’s easy to end up with dozens of categories and hundreds of tags, many of which overlap and cause both SEO and user navigation issues. This leaves […]
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Do You Own Your Digital Platform?
Yahoo has agreed to purchase Tumblr for 1.1 billion dollars. (that’s billions, with a capital B!) Right now you’re probably asking, “what does this have to do with my business?” A lot more than you’d expect, actually. Tumblr is a free website and blogging service that anyone can use to create a quick & easy blog […]
Why Your Website MUST be Mobile Friendly
Recently I was driving through the campus of our local university and noticed a striking similarity between the majority of students walking to and from class. What was that similarity you ask? They were all walking with their eyes focused firmly on their smart phones. I have no idea if they were texting, tweeting, updating […]
10 Ways to Improve Your Website Traffic
Every local business or professional service needs a quality website to improve their online presence, just as every blog needs a good top 10 list. In order to help your business meet the quality web presence criteria, I’ve created the Spears Marketing top 10 list of ways to improve your website traffic and online presence. This […]