When it comes to social media, frustration is a word that often comes to mind for many companies new to the medium and to those who have yet to see a return from their involvement. How to Evaluate Your Social Media Campaign The problem is two-fold. First, establishing a social media presence takes time and […]
Archives for January 2011
Why Keyword Research is the Secret Sauce of SEO
One of the secrets to search engine optimization is keyword research. If you don’t know what specific words or phrases potential customers are searching for, you won’t know how to target them. Just as every successful term paper begins with good research, every successful SEO campaign starts with solid keyword research as well. The key is […]