Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]
Archives for June 2011
Social Media Revolution
You’ve heard it before, social media is important. But what if you’re in a boring industry where your customers don’t care if you have a Twitter account, are on Facebook, or share content on Google+? That’s what you’re thinking, right? If you’re thinking it, your competitors are probably thinking it too…except for those who aren’t. […]
What is Pay Per Click Advertising?
When searching for something online via search engine, the main results you see are obtained freely. These are known as the ‘organic’ or ‘natural’ search results. Ranking well for your keywords in organic results is the realm of SEO. It takes time and carefully planned effort to top the natural results. Pay-Per-Click advertising (PPC) can […]