You’ve heard it before, social media is important. But what if you’re in a boring industry where your customers don’t care if you have a Twitter account, are on Facebook, or share content on Google+? That’s what you’re thinking, right? If you’re thinking it, your competitors are probably thinking it too…except for those who aren’t. […]
Archives for June 2011
What is Pay Per Click Advertising?
When searching for something online via search engine, the main results you see are obtained freely. These are known as the ‘organic’ or ‘natural’ search results. Ranking well for your keywords in organic results is the realm of SEO. It takes time and carefully planned effort to top the natural results. Pay-Per-Click advertising (PPC) can […]