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Home » Archives for June 2011

Archives for June 2011

How to Create a Spectacular Local Marketing Campaign

June 27, 2011 by Seth Spears Leave a Comment

Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]

Filed Under: Marketing

Social Media Revolution

June 23, 2011 by Seth Spears Leave a Comment

You’ve heard it before, social media is important. But what if you’re in a boring industry where your customers don’t care if you have a Twitter account, are on Facebook, or share content on Google+? That’s what you’re thinking, right? If you’re thinking it, your competitors are probably thinking it too…except for those who aren’t. […]

Filed Under: Social Media

What is Pay Per Click Advertising?

June 13, 2011 by Seth Spears 1 Comment

Pay Per Click for Local Business

When searching for something online via search engine, the main results you see are obtained freely. These are known as the ‘organic’ or ‘natural’ search results. Ranking well for your keywords in organic results is the realm of SEO. It takes time and carefully planned effort to top the natural results. Pay-Per-Click advertising (PPC) can […]

Filed Under: Marketing

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