Many business owners like to refer to any new type of marketing or advertising as a “ marketing campaign.” I’m here to tell you that this in incorrect, and here’s why: A Marketing Campaign? A campaign has a start and end date. Marketing does not. Marketing is a process. It’s a process that doesn’t end. […]
Archives for April 2013
Branding vs. Marketing: What’s the Difference?
Most traditional marketing agencies will advise you to focus on building your brand. They say it’s of utmost importantance to advertise your business name and logo as often as possible in order to build “brand recognition.” But do potential customers really care about your logo or the name of your business? The answer is “of course not.” […]