You may have noticed that Spears Marketing recently got a design overhaul. A VERY much needed redesign, I might add.
Since our founding in 2010, the current iteration is only the 3rd version of the website we’ve built.
The first site design and messaging focused on attracting local service oriented businesses, the original clients I began working with as a freelancer and startup company.
In 2012, the 2nd version of the site debuted and local business was no longer the sole focus.
This also marked the beginning of several full and part-time employees joining the company to help provide the best website design, SEO, social media, and mobile app development services around.
Spears Marketing had officially grown up.
Then came 2014. I got burnt out. Grew tired of dealing with employees, payroll, and clients who weren’t a good fit.
I made a conscious decision to ONLY provide the services I’m REALLY good at, and get rid of those I either didn’t enjoy or that others could do a better job of.
A perfect example of this was partnering with Mike Hemberger on select client projects for custom WordPress design & development.
The result of those decisions is the current version of SpearsMarketing.com, and it’s by far the best one yet.
As my about page explains and services page further clarifies, the focus of Spears Marketing is now strictly consulting and strategy based.
Instead of providing “done for you” services for a multitude of businesses and industries as we have in the past, my role moving forward is to help qualified small business owners and bloggers optimize their web presence by providing the strategy, training, resources, contacts, and other information that they need to succeed online.
As past clients will attest, I’ve been pretty successful at this already, but by concentrating exclusively on the strategy side of digital marketing, it allows me to more effectively utilize my talents and partner with others who are more skilled at other areas of the digital realm.
I’m greatly reducing the number of clients I’ll be taking on, but those clients I choose to work with will get a more “hands-on” approach than before, as I’ll be working one-on-one with them and their team.
I’m super excited for 2015 and where things are headed, as the clients lined up are incredibly motived to dominate their online space this year!
How do you like the new site design? What would you have done differently? Let me know below!
