It’s that time of year. The new year is upon us which means it’s time to review the past and look towards the future. Most people set new year’s resolutions in order to better themselves, their life, and their business or career. And yet, how many fall into the same old habits just weeks into the […]
Archives for 2012
How to Attract Customers Using Digital Marketing (Presentation)
Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small business owners on “How to Attract Customers Using Digital Marketing.” It was a diverse group of attendees who had lots of questions and […]
What is Google Local & How it Affects Your Business
Last week Google made a substantial change to their Local Places service, merging it with Google+, their latest foray into the world of social media. This is a huge change for many reasons, not the least of which is that social media is becoming even more important (specifically Google+) for your business to rank at […]
How to Use QR Codes for Small Business
You’ve probably seen them around town, in stores, on products, in magazines, and wondered “what are those black and white square barcodes?” Let me break it down for you. Those funny looking black & white square barcodes are called “Quick Response Codes”, or “QR Code” for short. They’re a type of matrix barcode (or two-dimensional […]
What an Appendectomy Can Teach You About Customer Service
I recently had the unfortunate privilege of undergoing an emergency appendectomy, and as anyone who has had the surgery can attest to, it is not a pleasant experience. While recovering in the hospital, and through subsequent followup doctor’s appointments, I experienced numerous example of both good and bad customer service, and had plenty of time […]
The Law of First Impressions
In business, just as in life, first impressions are extremely important. People will make an initial judgement about you based upon how you look, and what you say. (Some would add to this ‘the way you carry yourself’, but I think that’s a combination of the first two.) Right or wrong, this is a fact […]
Warren Buffett’s Ten Rules of Success
A couple months back while grabbing a sandwich at Jimmy Johns, I noticed a plaque on the wall outlining Warren Buffett’s 10 rules for success. I snapped a picture with my iPhone thinking the list would make a solid blog post. Well, I just ran across the photo today, so I took the time to type […]
Marketing Reading List
It’s time to kick-off your marketing in a bigger way than ever. And what better way to do that than by growing your knowledge through reading one business/marketing book a month? The following list are 12 14 of the best business and marketing books out there that will help you be more productive, get more […]