All too often I’ll meet someone new and once they learn what I do they’ll try to sell me on a “home based business” they’re involved with. I always decline and let them know I’m not interested in “making extra money on the side” as all my time and focus is spent on building my […]
Avoid these Digital Marketing Mistakes at All Costs!
In the last few years, the marketing landscape has changed. Drastically. Changes in buyer habits due to technology advances such as: Google, smart phones, social media, podcasts, and readily available or broadband internet access and wifi are the primary causes. But you knew this already, right? As a marketing strategist to small business owners and […]
The Importance of Email Branding
Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding? For […]
Marketing is Not a Campaign
Many business owners like to refer to any new type of marketing or advertising as a “ marketing campaign.” I’m here to tell you that this in incorrect, and here’s why: A Marketing Campaign? A campaign has a start and end date. Marketing does not. Marketing is a process. It’s a process that doesn’t end. […]
Branding vs. Marketing: What’s the Difference?
Most traditional marketing agencies will advise you to focus on building your brand. They say it’s of utmost importantance to advertise your business name and logo as often as possible in order to build “brand recognition.” But do potential customers really care about your logo or the name of your business? The answer is “of course not.” […]
How to Attract Customers Using Digital Marketing (Presentation)
Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small business owners on “How to Attract Customers Using Digital Marketing.” It was a diverse group of attendees who had lots of questions and […]
How to Use QR Codes for Small Business
You’ve probably seen them around town, in stores, on products, in magazines, and wondered “what are those black and white square barcodes?” Let me break it down for you. Those funny looking black & white square barcodes are called “Quick Response Codes”, or “QR Code” for short. They’re a type of matrix barcode (or two-dimensional […]
The Law of First Impressions
In business, just as in life, first impressions are extremely important. People will make an initial judgement about you based upon how you look, and what you say. (Some would add to this ‘the way you carry yourself’, but I think that’s a combination of the first two.) Right or wrong, this is a fact […]
Is Your Marketing a Vending Machine or a Slot Machine?
Many business owners treat their marketing as if they’re gambling. They spend money on advertising and hope to get some new business back in return. Guess what, real marketing isn’t gambling. It’s not a slot machine. It’s a direct investment. It’s like a vending machine. Put money in, you know what you’ll get out. When […]
Rest in Peace, Steve Jobs
Today, a legend has died. Steve Jobs, one of, if not THE most innovative genius of the 21st century has passed away. Under his leadership and creative vision, Apple has become one of the most loved companies in the world. My love affair with all things Apple began in 2004. In need of a laptop, […]