The face of marketing has changed drastically over the last several years. Traditionally, business owners have relied on off-line print and radio advertising to gain new customers, and, although expense, was decently effective. Today, this is no longer the case. Not only is it more expensive than ever to conduct a traditional marketing campaign, it’s highly ineffective, […]
Archives for 2010
Why You Should Google Yourself
To “google” something or someone has become synonymous with searching for relevant information on the topic or person in question. As an individual, if you Google yourself it could be for curiosity, vanity, or to see if unflattering photos and information will show up when a potential employer searches for you before making a hiring […]
7 Steps of Effective Content Marketing
Quality content is the cornerstone of search engine optimization. In order to get the highest quality traffic, you’ve got to create high quality keyword-optimized content and distribute it across the web, linking back to your own site. This is how the search engines rank organic searches, by the content provided, and number of backlinks. An effective content […]
Is Your Advertising Targeting the Right Customers?
Marketing your local business or professional service is the single most important thing you can do to gain new clients and customers. But is your marketing and advertising targeting the right demographic so you’re reaching those who are looking for the products and services you provide? Traditional advertising methods, such as radio spots, television ads, […]
10 Ways to Improve Your Website Traffic
Every local business or professional service needs a quality website to improve their online presence, just as every blog needs a good top 10 list. In order to help your business meet the quality web presence criteria, I’ve created the Spears Marketing top 10 list of ways to improve your website traffic and online presence. This […]
What is Local Search Marketing?
Your business just got a website up and running. It looks good, it’s easy to use, and has quality content explaining your business. Now you need to let the search engines know it’s out there. At Spears Marketing, our specialty is helping small businesses and professional services generate traffic through geo-targeted online search. Web users type questions into […]