How to Use Twitter as a Communications Tool

twitter for business

Twitter is one of the most popular social media networks with over 200 million active users. It’s also the one social media channel that most small business owners understand the least. Because of Twitter’s 140 character or less constraint, (some would call it a limitation) many people consider it to be a platform to simply […]

Small Business & Social Media

small business & social media

Social media is four things: marketing, public relations, customer service, and entertainment. But most importantly, it’s a communication tool. It’s always annoying when a client asks what the ROI of using Facebook, Twitter, Google+, or any other social media tool is. My response is always “what’s the ROI of your phone or email?” You can’t […]

Reciprocity in Business – You Have to Give to Get

business reciprocity

We’ve all heard the old adage, “you’ve got to give to get.” No matter if you call it karma, paying-it-forward, reaping what you sow, doing unto others as you’d have them do unto you, or the golden rule. The point is, when you give first, you will get back in return. As a business strategy, […]

The Importance of Email Branding

email branding

Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding? For […]

Why Your Business Needs a Mobile Presence

Understanding Mobile Search

Google recently came out with some updated statistics on mobile usage. If you think that your customers aren’t the smart phone type, or are not looking up your business info on their phones, think again. 94% of smartphone owners look for local information on their phone Google conducts 30 million click-to-calls each month 81% of mobile […]