WordPress Plugins Every Blogger Should Use

Best WordPress Plugins for Bloggers

Several years ago I wrote a post about the best WordPress plugins for small business websites. While it was a very helpful post for small business owners, if you’re a blogger and not a physical brick and mortar business, your plugin needs are different. In case you have no clue what I’m talking about, a […]

Website Redesign & Updates

spears marketing redesign

You may have noticed that Spears Marketing recently got a design overhaul. A VERY much needed redesign, I might add. Since our founding in 2010, the current iteration is only the 3rd version of the website we’ve built. The first site design and messaging focused on attracting local service oriented businesses, the original clients I […]

How to Optimize Your Blog Posts for Google

blog post optimization for Google

We all want more traffic from Google, right? Search Engine Optimization (or SEO for short), is both the art and science of making your blog posts show favorably in the search engines when someone performs a search for a topic you would like to rank for. Many beginning bloggers take a “hope and pray” attitude […]

The Ultimate New Rainmaker Platform Review

New Rainmaker Platform

I’ve been eagerly awaiting the release of the New Rainmaker Platform for months. Billed as “a hosted turn-key online marketing and digital sales platform designed to give you everything you need to build your business by building an audience,” It’s the exact tools that Copyblogger Media has used to build an amazing media, marketing, and […]

Marketing, WordPress, & Bacon – WP Bacon Interview

wp bacon

I recently had the pleasure of sitting in as a guest on WPBacon’s baconcast show, along with Katie from WellnessMama.com. During the hour long Google Hangout, we discussed WordPress, digital marketing, SEO, blogging strategy, and bacon Rob Neu and Ozzy Rodriguez are the hosts of the weekly show, and they kept it fun and light-hearted. […]

How to Avoid the Digital Marketing Wasteland

In the last few years, the marketing landscape has changed. Drastically. Changes in buyer habits due to technology advances such as: Google, smart phones, social media, podcasts, and readily available broadband internet access and wifi are the primary causes. But you knew this already, right? As a digital marketing consultant to small business owners and […]

How to Use Twitter as a Communications Tool

twitter for business

Twitter is one of the most popular social media networks with over 200 million active users. It’s also the one social media channel that most small business owners understand the least. Because of Twitter’s 140 character or less constraint, (some would call it a limitation) many people consider it to be a platform to simply […]

Small Business & Social Media


Social media is four things: marketing, public relations, customer service, and entertainment. But most importantly, it’s a communication tool. It’s always annoying when a client asks what the ROI of using Facebook, Twitter, Google+, or any other social media tool is. My response is always “what’s the ROI of your phone or email?” You can’t […]