We’ve all heard the old adage, “you’ve got to give to get.” No matter if you call it karma, paying-it-forward, reaping what you sow, doing unto others as you’d have them do unto you, or the golden rule. The point is, when you give first, you will get back in return. Business reciprocity as a […]
The Importance of Email Branding
Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding? For […]
Why Your Business Needs a Mobile Presence
There is a whole generation growing up right now who think the internet is only found on their phone. They’re not using a desktop or laptop computer. They’re on smart phones, tablets, and ipods. If your website and marketing plan isn’t ready for this mobile presence shift, you’re in BIG trouble. Obviously having a mobile […]
SEO 101 – A Quick Primer
Like any business, you need customers. Potential customers look for things online. If they search Google for a product or service you offer, will they find your business? I’ve written before about SEO, or Search Engine Optimization. Today we’re going to dive into it a little more. SEO is the technical process of optimizing a webpage (or […]
Do You Own Your Digital Platform?
Yahoo has agreed to purchase Tumblr for 1.1 billion dollars. (that’s billions, with a capital B!) Right now you’re probably asking, “what does this have to do with my business?” A lot more than you’d expect, actually. Tumblr is a free website and blogging service that anyone can use to create a quick & easy blog […]
Marketing is Not a Campaign
Many business owners like to refer to any new type of marketing or advertising as a “ marketing campaign.” I’m here to tell you that this in incorrect, and here’s why: A Marketing Campaign? A campaign has a start and end date. Marketing does not. Marketing is a process. It’s a process that doesn’t end. […]
Branding vs. Marketing: What’s the Difference?
Most traditional marketing agencies will advise you to focus on building your brand. They say it’s of utmost importantance to advertise your business name and logo as often as possible in order to build “brand recognition.” But do potential customers really care about your logo or the name of your business? The answer is “of course not.” […]
Why Your Website MUST be Mobile Friendly
Recently I was driving through the campus of our local university and noticed a striking similarity between the majority of students walking to and from class. What was that similarity you ask? They were all walking with their eyes focused firmly on their smart phones. I have no idea if they were texting, tweeting, updating […]
Time vs. Money: What Are You Spending?
It’s that time of year. The new year is upon us which means it’s time to review the past and look towards the future. Most people set new year’s resolutions in order to better themselves, their life, and their business or career. And yet, how many fall into the same old habits just weeks into the […]
How to Attract Customers Using Digital Marketing (Presentation)
Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small business owners on “How to Attract Customers Using Digital Marketing.” It was a diverse group of attendees who had lots of questions and […]
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