Owning a business is rough. You have to have to wear a multitude of hats throughout the day in order to get everything done. Of course you need a website, but what if you don’t have thousands of dollars to spend to get one built? You’re probably asking yourself, “How can I build a website […]
How to Grow Your Pinterest Following
Pinterest can be a huge traffic driver to your blog each day, especially if you follow these steps below. After extensive testing, this checklist has proven to grow Pinterest following amazingly. Should your business be on Pinterest? Pinterest is the most recent, and currently the fastest growing social network around. It’s a virtual pinboard, where […]
What is a Gravatar (And Why You Need One)
You’ve probably noticed when reading comments on a blog post (such as this one) how a commenter’s picture or avatar will sometimes show up next to their name. This “avatar” is an image that represents them online; a small picture that appears next to your name when authoring a blog post, commenting, posting in forums, […]
Why I Don’t Work with Multi-Level Marketing Companies
All too often I’ll meet someone new and once they learn what I do they’ll try to sell me on a “home based business” they’re involved with. I always decline and let them know I’m not interested in “making extra money on the side” as all my time and focus is spent on building my […]
Website Redesign & Updates
You may have noticed that Spears Marketing recently got a design overhaul. A VERY much needed redesign, I might add. Since our founding in 2010, the current iteration is only the 3rd version of the website we’ve built. The first site design and messaging focused on attracting local service oriented businesses, the original clients I […]
How to (Correctly) Use Categories & Tags in WordPress
Using categories and tags in WordPress may seem like a no-brainer. Unfortunately, when we approach them with this mentality, things can get out of hand very quickly, as it’s easy to end up with dozens of categories and hundreds of tags, many of which overlap and cause both SEO and user navigation issues. This leaves […]
Avoid these Digital Marketing Mistakes at All Costs!
In the last few years, the marketing landscape has changed. Drastically. Changes in buyer habits due to technology advances such as: Google, smart phones, social media, podcasts, and readily available or broadband internet access and wifi are the primary causes. But you knew this already, right? As a marketing strategist to small business owners and […]
How to Use Twitter for Business
Twitter is one of the most popular social media networks with over 200 million active users. It’s also the one social media channel that most small business owners understand the least. Because of Twitter’s 140 character or less constraint, (some would call it a limitation) many people consider it to be a platform to simply […]
The Importance of Business Reciprocity
We’ve all heard the old adage, “you’ve got to give to get.” No matter if you call it karma, paying-it-forward, reaping what you sow, doing unto others as you’d have them do unto you, or the golden rule. The point is, when you give first, you will get back in return. Business reciprocity as a […]
The Importance of Email Branding
Email is one of, if not the, single most important business communication tools around. Everyone has at least one. If you’re like me, you have many. Email branding. It’s probably something you’ve never even thought about, but what impression is your email address saying about your business? How does your email effect your branding? For […]
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