Google+ is a polarizing social media platform. There doesn’t seem to be very much middle ground in it’s usage, people either love it or hate it. No matter which side you fall into, since it is Google, it’s probably a good idea to utilize their social media network as much as you can, since it may […]
Why I Don’t Work with Multi-Level Marketing Companies
All too often I’ll meet someone new and once they learn what I do they’ll try to sell me on a “home based business” they’re involved with. I always decline and let them know I’m not interested in “making extra money on the side” as all my time and focus is spent on building my […]
WordPress Plugins Every Blogger Should Use
Several years ago I wrote a post about the best WordPress plugins for small business websites. While it was a very helpful post for small business owners, if you’re a blogger and not a physical brick and mortar business, your plugin needs are different. In case you have no clue what I’m talking about, a […]
Website Redesign & Updates
You may have noticed that Spears Marketing recently got a design overhaul. A VERY much needed redesign, I might add. Since our founding in 2010, the current iteration is only the 3rd version of the website we’ve built. The first site design and messaging focused on attracting local service oriented businesses, the original clients I […]
How to (Correctly) Use Categories & Tags in WordPress
Using categories and tags in WordPress may seem like a no-brainer. Unfortunately, when we approach them with this mentality, things can get out of hand very quickly, as it’s easy to end up with dozens of categories and hundreds of tags, many of which overlap and cause both SEO and user navigation issues. This leaves […]
The Ultimate New Rainmaker Platform Review
This post was published in April of 2014 shortly after Rainmaker was released. The pricing has increased along with many additional features and functionality that make it even better. I’ll be writing an updated review very soon. I’ve been eagerly awaiting the release of the New Rainmaker Platform for months. Billed as “a hosted turn-key […]
Marketing, WordPress, & WP Bacon Interview
I recently had the pleasure of sitting in as a guest on the WP Bacon baconcast show, along with Katie from WellnessMama.com. During the hour long Google Hangout, we discussed WordPress, digital marketing, SEO, blogging strategy, and bacon 🙂 Rob Neu and Ozzy Rodriguez are the hosts of the weekly show, and they kept it […]
Avoid these Digital Marketing Mistakes at All Costs!
In the last few years, the marketing landscape has changed. Drastically. Changes in buyer habits due to technology advances such as: Google, smart phones, social media, podcasts, and readily available broadband internet access and wifi are the primary causes. But you knew this already, right? As a marketing strategist to small business owners and bloggers, […]
How to Use Twitter for Business
Twitter is one of the most popular social media networks with over 200 million active users. It’s also the one social media channel that most small business owners understand the least. Because of Twitter’s 140 character or less constraint, (some would call it a limitation) many people consider it to be a platform to simply […]
Small Business & Social Media
Social media is four things: marketing, public relations, customer service, and entertainment. But most importantly, it’s a communication tool. It’s always annoying when a client asks what the ROI of using Facebook, Twitter, Google+, or any other social media tool is. My response is always “what’s the ROI of your phone or email?” You can’t […]
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