If there’s one question I’m consistently asked by new and potential clients over and over again, it’s this: What do I need to do to create a successful blog when I’m just starting out? I’m always slightly hesitant to answer this question, for one because it’s so broad, and two because the answer is very […]

Several years ago I wrote a post about the best WordPress plugins for small business websites. While it was a very helpful post for small business owners, if you’re a blogger and not a physical brick and mortar business, your plugin needs are different. In case you have no clue what I’m talking about, a […]

You may have noticed that Spears Marketing recently got a design overhaul. A VERY much needed redesign, I might add. Since our founding in 2010, the current iteration is only the 3rd version of the website we’ve built. The first site design and messaging focused on attracting local service oriented businesses, the original clients I […]

Using categories and tags in WordPress may seem like a no-brainer. Unfortunately, when we approach them with this mentality, things can get out of hand very quickly, as it’s easy to end up with dozens of categories and hundreds of tags, many of which overlap and cause both SEO and user navigation issues. This leaves […]