If there’s one question I’m consistently asked by new and potential clients over and over again, it’s this: What do I need to do to create a successful blog when I’m just starting out? I’m always slightly hesitant to answer this question, for one because it’s so broad, and two because the answer is very […]
How to Grow Your Pinterest Following
Pinterest can be a huge traffic driver to your blog each day, especially if you follow these steps below. After extensive testing, this checklist has proven to grow Pinterest following amazingly. Should your business be on Pinterest? Pinterest is the most recent, and currently the fastest growing social network around. It’s a virtual pinboard, where […]
What is a Gravatar (And Why You Need One)
You’ve probably noticed when reading comments on a blog post (such as this one) how a commenter’s picture or avatar will sometimes show up next to their name. This “avatar” is an image that represents them online; a small picture that appears next to your name when authoring a blog post, commenting, posting in forums, […]
How to Use Google+ for Business
Google+ is a polarizing social media platform. There doesn’t seem to be very much middle ground in it’s usage, people either love it or hate it. No matter which side you fall into, since it is Google, it’s probably a good idea to utilize their social media network as much as you can, since it may […]
Why I Don’t Work with Multi-Level Marketing Companies
All too often I’ll meet someone new and once they learn what I do they’ll try to sell me on a “home based business” they’re involved with. I always decline and let them know I’m not interested in “making extra money on the side” as all my time and focus is spent on building my […]
WordPress Plugins Every Blogger Should Use
Several years ago I wrote a post about the best WordPress plugins for small business websites. While it was a very helpful post for small business owners, if you’re a blogger and not a physical brick and mortar business, your plugin needs are different. In case you have no clue what I’m talking about, a […]
Website Redesign & Updates
You may have noticed that Spears Marketing recently got a design overhaul. A VERY much needed redesign, I might add. Since our founding in 2010, the current iteration is only the 3rd version of the website we’ve built. The first site design and messaging focused on attracting local service oriented businesses, the original clients I […]
How to (Correctly) Use Categories & Tags in WordPress
Using categories and tags in WordPress may seem like a no-brainer. Unfortunately, when we approach them with this mentality, things can get out of hand very quickly, as it’s easy to end up with dozens of categories and hundreds of tags, many of which overlap and cause both SEO and user navigation issues. This leaves […]
The Ultimate New Rainmaker Platform Review
This post was published in April of 2014 shortly after Rainmaker was released. The pricing has increased along with many additional features and functionality that make it even better. I’ll be writing an updated review very soon. I’ve been eagerly awaiting the release of the New Rainmaker Platform for months. Billed as “a hosted turn-key […]
Marketing, WordPress, & WP Bacon Interview
I recently had the pleasure of sitting in as a guest on the WP Bacon baconcast show, along with Katie from WellnessMama.com. During the hour long Google Hangout, we discussed WordPress, digital marketing, SEO, blogging strategy, and bacon 🙂 Rob Neu and Ozzy Rodriguez are the hosts of the weekly show, and they kept it […]
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