In business, just as in life, first impressions are extremely important. People will make an initial judgement about you based upon how you look, and what you say. (Some would add to this ‘the way you carry yourself’, but I think that’s a combination of the first two.) Right or wrong, this is a fact […]
Warren Buffett’s Ten Rules of Success
A couple months back while grabbing a sandwich at Jimmy Johns, I noticed a plaque on the wall outlining Warren Buffett’s 10 rules for success. I snapped a picture with my iPhone thinking the list would make a solid blog post. Well, I just ran across the photo today, so I took the time to type […]
Marketing Reading List
It’s time to kick-off your marketing in a bigger way than ever. And what better way to do that than by growing your knowledge through reading one business/marketing book a month? The following list are 12 14 of the best business and marketing books out there that will help you be more productive, get more […]
Is Your Marketing a Vending Machine or a Slot Machine?
Many business owners treat their marketing as if they’re gambling. They spend money on advertising and hope to get some new business back in return. Guess what, real marketing isn’t gambling. It’s not a slot machine. It’s a direct investment. It’s like a vending machine. Put money in, you know what you’ll get out. When […]
Rest in Peace, Steve Jobs
Today, a legend has died. Steve Jobs, one of, if not THE most innovative genius of the 21st century has passed away. Under his leadership and creative vision, Apple has become one of the most loved companies in the world. My love affair with all things Apple began in 2004. In need of a laptop, […]
10 Secrets to Success in Business & Life
Successful people are those who are willing to do what unsuccessful people are not willing or able to do. The following is a list of the top attributes many successful entrepreneurs and business owners have listed as keys to their success. Secrets to Success (in Business & Life) How many of these have you perfected? […]
The 3 M’s of Marketing
What is Marketing? It could be the most elementary question ever, right? And yet, professors, companies, agencies, and individuals all try to complicate it with so many different formulas, diagrams, and other assorted definitions, that hardly anyone can define exactly what marketing is these days. The traditional textbook answer to the question usually mentions the […]
The Bill Gates Secret to Success
Years ago, I heard an interview with Bill Gates where he was asked by Larry King how he (and in turn, Microsoft) had become so wildly successful in the computer industry. His answer was very telling, and is probably similar to what many successful entrepreneurs and business owners would cite. For some reason though, his […]
4 Marketing Mistakes To Avoid
In the last few years, the marketing landscape has changed drastically. This is primarily because of changes in buyer habits due to technology, such as broadband and wifi access, search engines, social media, and smart phones. When it comes to marketing your product or service online, there are two options: jump in feet first as […]
Every Drip Counts Towards Your Brand Image
While not all businesses have a brand strategy, every business or organization that interacts with the public has a brand image. The question is whether that image is being actively managed or if it’s just occurring happenstance. That brand image is built (or destroyed) with each and every interaction between you and your customers. The […]