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The 3 M’s of Marketing

September 28, 2011 by Seth Spears 2 Comments

what is marketing?

What is Marketing? It could be the most elementary question ever, right? And yet, professors, companies, agencies, and individuals all try to complicate it with so many different formulas, diagrams, and other assorted definitions, that hardly anyone can define exactly what marketing is these days. The traditional textbook answer to the question usually mentions the […]

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4 Marketing Mistakes To Avoid

September 2, 2011 by Seth Spears Leave a Comment

marketing mistakes to avoid

In the last few years, the marketing landscape has changed drastically. This is primarily because of changes in buyer habits due to technology, such as broadband and wifi access, search engines, social media, and smart phones. When it comes to marketing your product or service online, there are two options: jump in feet first as […]

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Every Drip Counts Towards Your Brand Image

August 29, 2011 by Seth Spears Leave a Comment

branding for business

While not all businesses have a brand strategy, every business or organization that interacts with the public has a brand image. The question is whether that image is being actively managed or if it’s just occurring happenstance. That brand image is built (or destroyed) with each and every interaction between you and your customers. The […]

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How to Create a Spectacular Local Marketing Campaign

June 27, 2011 by Seth Spears Leave a Comment

Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]

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The Power of Video Marketing for Business

April 27, 2011 by Seth Spears Leave a Comment

video marketing for small business

In today’s digital landscape, video marketing is a potent tool, empowering businesses to boost visibility, foster trust, and convert potential customers. It’s no longer optional—if you want traffic and engagement, you need high-quality promotional videos linking to your website. Although not technically a “search engine,” YouTube is one of the most searched sites on the […]

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Podcamp Nashville 2011 Review

March 28, 2011 by Seth Spears Leave a Comment

Online Marketing for Offline Businesses

Last week was a busy one for Spears Marketing. Besides picking up two new clients, I had the opportunity to present to the Bowling Green Area Chamber of Commerce CEO Roundtable Group “Online Marketing for Off-line Businesses.” A fun and informative session, it was laid back and filled with questions, answers, and hearty discussion. On […]

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What Story Does Your Online Branding Tell?

March 8, 2011 by Seth Spears Leave a Comment

How to Brand Your Business

As a business, your brand is the foundation of who you are and what you do. Your brand tells potential customers about you and how you can help them.  It conveys to everyone what you stand for and what you’re about. So just what is a “brand” anyway, and how do you decide on one […]

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6 Online Marketing Myths

December 7, 2010 by Seth Spears Leave a Comment

local internet marketing

The face of marketing has changed drastically over the last several years. Traditionally, business owners have relied on off-line print and radio advertising to gain new customers, and, although expense, was decently effective. Today, this is no longer the case. Not only is it more expensive than ever to conduct a traditional marketing campaign, it’s highly ineffective, […]

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Why You Should Google Yourself

November 3, 2010 by Seth Spears Leave a Comment

Google

To “google” something or someone has become synonymous with searching for relevant information on the topic or person in question. As an individual, if you Google yourself it could be for curiosity, vanity, or to see if unflattering photos and information will show up when a potential employer searches for you before making a hiring […]

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Is Your Advertising Targeting the Right Customers?

October 5, 2010 by Seth Spears Leave a Comment

target marketing billboard

Marketing your local business or professional service is the single most important thing you can do to gain new clients and customers. But is your marketing and advertising targeting the right demographic so you’re reaching those who are looking for the products and services you provide? Traditional advertising methods, such as radio spots, television ads, […]

Filed Under: Marketing

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