Many business owners treat their marketing as if they’re gambling. They spend money on advertising and hope to get some new business back in return. Guess what, real marketing isn’t gambling. It’s not a slot machine. It’s a direct investment. It’s like a vending machine. Put money in, you know what you’ll get out. When […]
Archives for 2011
Rest in Peace, Steve Jobs
Today, a legend has died. Steve Jobs, one of, if not THE most innovative genius of the 21st century has passed away. Under his leadership and creative vision, Apple has become one of the most loved companies in the world. My love affair with all things Apple began in 2004. In need of a laptop, […]
10 Secrets to Success in Business & Life
Successful people are those who are willing to do what unsuccessful people are not willing or able to do. The following is a list of the top attributes many successful entrepreneurs and business owners have listed as keys to their success. Secrets to Success (in Business & Life) How many of these have you perfected? […]
The 3 M’s of Marketing
What is Marketing? It could be the most elementary question ever, right? And yet, professors, companies, agencies, and individuals all try to complicate it with so many different formulas, diagrams, and other assorted definitions, that hardly anyone can define exactly what marketing is these days. The traditional textbook answer to the question usually mentions the […]
The Bill Gates Secret to Success
Years ago, I heard an interview with Bill Gates where he was asked by Larry King how he (and in turn, Microsoft) had become so wildly successful in the computer industry. His answer was very telling, and is probably similar to what many successful entrepreneurs and business owners would cite. For some reason though, his […]
4 Marketing Mistakes To Avoid
In the last few years, the marketing landscape has changed drastically. This is primarily because of changes in buyer habits due to technology, such as broadband and wifi access, search engines, social media, and smart phones. When it comes to marketing your product or service online, there are two options: jump in feet first as […]
Every Drip Counts Towards Your Brand Image
While not all businesses have a brand strategy, every business or organization that interacts with the public has a brand image. The question is whether that image is being actively managed or if it’s just occurring happenstance. That brand image is built (or destroyed) with each and every interaction between you and your customers. The […]
How to Get Your Business Found Online
Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]
SEO is a Popularity Contest
Remember in high school how everybody wanted to be popular? The “cool” or popular kids seemed to look and act in a way that the “uncool” or unpopular kids didn’t. Guess what- when it comes to search engine optimization, the same popularity rules still apply. In school, the popular kids seemed to dress a little […]
How to Create a Spectacular Local Marketing Campaign
Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]