Link building, also known as back-linking, is the process of creating inbound links to your website from another website. One of the main ingredients of search engine optimization, it is a necessity in order to rank well in the search engines. Google and other search engines see the number of incoming links to your site as a measure of its popularity, which increases its relevance in organic searches.
Although extremely important, not just any backlinks will do. The relevance of sites linking to you, the keywords used in the links, and even how many links that site has all play a part in the search engine algorithms.
Along with content marketing, back-linking can be one of the most time-intensive web marketing activities.
Social media linking, social bookmarks, forum posting, online press releases, and other types of link sharing are tactics that can be used to generate quality backlinks to your site. These all serve to increase your web presence and search engine ranking.
Some of the advantages of link building are:
- High quality inbound links help your site to be seen as a valuable resource and you be seen as an expert.
- Link building helps in creating awareness, visibility and credibility of your site, which in turn drives more traffic.
- Link building is vital to search engine exposure, and drastically impacts your search engine ranking.
Effective and high quality link building is a cornerstone of search engine optimization. According to our friends at SERPNinja, quality backlinks are an absolute necessity for the success of your web presence, and it’s extremely important to develop a strategy for increasing your site’s backlinks.
Do you have a back-linking strategy?
