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SEO 101 – A Quick Primer

May 29, 2013 by Seth Spears Leave a Comment

SEO 101

Like any business, you need customers. Potential customers look for things online. If they search Google for a product or service you offer, will they find your business? I’ve written before about SEO, or Search Engine Optimization. Today we’re going to dive into it a little more. SEO is the technical process of optimizing a webpage (or […]

Filed Under: SEO

Do You Own Your Digital Platform?

May 22, 2013 by Seth Spears Leave a Comment

Yahoo has agreed to purchase Tumblr for 1.1 billion dollars. (that’s billions, with a capital B!) Right now you’re probably asking, “what does this have to do with my business?” A lot more than you’d expect, actually. Tumblr is a free website and blogging service that anyone can use to create a quick & easy blog […]

Filed Under: Website

Marketing is Not a Campaign

April 29, 2013 by Seth Spears Leave a Comment

Many business owners like to refer to any new type of marketing or advertising as a “ marketing campaign.” I’m here to tell you that this in incorrect, and here’s why: A Marketing Campaign? A campaign has a start and end date. Marketing does not. Marketing is a process. It’s a process that doesn’t end. […]

Filed Under: Marketing

Branding vs. Marketing: What’s the Difference?

April 2, 2013 by Seth Spears 2 Comments

Branding vs. Content Marketing

Most traditional marketing agencies will advise you to focus on building your brand. They say it’s of utmost importantance to advertise your business name and logo as often as possible in order to build “brand recognition.” But do potential customers really care about your logo or the name of your business? The answer is “of course not.” […]

Filed Under: Marketing

Why Your Website MUST be Mobile Friendly

March 5, 2013 by Seth Spears Leave a Comment

girls walking & texting

Recently I was driving through the campus of our local university and noticed a striking similarity between the majority of students walking to and from class. What was that similarity you ask? They were all walking with their eyes focused firmly on their smart phones. I have no idea if they were texting, tweeting, updating […]

Filed Under: Website

Time vs. Money: What Are You Spending?

December 31, 2012 by Seth Spears Leave a Comment

time money energy

It’s that time of year. The new year is upon us which means it’s time to review the past and look towards the future. Most people set new year’s resolutions in order to better themselves, their life, and their business or career. And yet, how many fall into the same old habits just weeks into the […]

Filed Under: Business Strategy

How to Attract Customers Using Digital Marketing (Presentation)

December 18, 2012 by Seth Spears 1 Comment

How to Attract Customers Using Digital Marketing

Several weeks ago in conjunction with the Western Kentucky Small Business Development Center and the Bowling Green Area Chamber of Commerce I had the pleasure of presenting to a group of small business owners on “How to Attract Customers Using Digital Marketing.” It was a diverse group of attendees who had lots of questions and […]

Filed Under: Marketing

What is Google Local & How it Affects Your Business

June 5, 2012 by Seth Spears 16 Comments

Google+ Local

Last week Google made a substantial change to their Local Places service, merging it with Google+, their latest foray into the world of social media. This is a huge change for many reasons, not the least of which is that social media is becoming even more important (specifically Google+) for your business to rank at […]

Filed Under: SEO

How to Use QR Codes for Small Business

May 29, 2012 by Seth Spears Leave a Comment

qr code

You’ve probably seen them around town, in stores, on products, in magazines, and wondered “what are those black and white square barcodes?” Let me break it down for you. Those funny looking black & white square barcodes are called “Quick Response Codes”, or “QR Code” for short. They’re a type of matrix barcode (or two-dimensional […]

Filed Under: Marketing

What an Appendectomy Can Teach You About Customer Service

April 17, 2012 by Seth Spears 2 Comments

Stomach Pain Marketing

I recently had the unfortunate privilege of undergoing an emergency appendectomy, and as anyone who has had the surgery can attest to, it is not a pleasant experience. While recovering in the hospital, and through subsequent followup doctor’s appointments, I experienced numerous example of both good and bad customer service, and had plenty of time […]

Filed Under: Business Strategy

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