Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]
SEO is a Popularity Contest
Remember in high school how everybody wanted to be popular? The “cool” or popular kids seemed to look and act in a way that the “uncool” or unpopular kids didn’t. Guess what- when it comes to search engine optimization, the same popularity rules still apply. In school, the popular kids seemed to dress a little […]
How to Create a Spectacular Local Marketing Campaign
Marketing at it’s very essence is the matching of buyers with sellers. In order to accomplish this, you have to effectively communicate your business’ products and services to potential customers through the features and benefits uniquely presented by your company. As valuable as marketing is, it can be a challenge to reach your ideal consumer. […]
Why the Groupon Model is Bad for Local Business
Local coupon websites are all the rage. Many businesses are hopping onto the Groupon & Living Social bandwagon, hoping to bring in new customers who wouldn’t normally visit their place of business. From the standpoint of broader business exposure, it’s a good idea. From a long term customer acquisition strategy, it’s a VERY BAD idea, […]
The Power of Video Marketing for Business
In today’s digital landscape, video marketing is a potent tool, empowering businesses to boost visibility, foster trust, and convert potential customers. It’s no longer optional—if you want traffic and engagement, you need high-quality promotional videos linking to your website. Although not technically a “search engine,” YouTube is one of the most searched sites on the […]
Is Business Blogging a Good Strategy?
Everywhere you turn someone is mentioning a blog. They’re popular. Trendy even. People read them constantly, the search engines love them, and the biggest websites are now based upon them. Business blogging is all the rage. Oh yeah. You’re reading one right now! From large corporations to the work-at-home mom, it has never been easier […]
Podcamp Nashville 2011 Review
Last week was a busy one for Spears Marketing. Besides picking up two new clients, I had the opportunity to present to the Bowling Green Area Chamber of Commerce CEO Roundtable Group “Online Marketing for Off-line Businesses.” A fun and informative session, it was laid back and filled with questions, answers, and hearty discussion. On […]
What Story Does Your Online Branding Tell?
As a business, your brand is the foundation of who you are and what you do. Your brand tells potential customers about you and how you can help them. It conveys to everyone what you stand for and what you’re about. So just what is a “brand” anyway, and how do you decide on one […]
How to Use Social Media for Business
When it comes to social media, frustration is a word that often comes to mind for many companies new to the medium and to those who have yet to see a return from their involvement. How to Evaluate Your Social Media Campaign The problem is two-fold. First, establishing a social media presence takes time and […]
Why Keyword Research is the Secret Sauce of SEO
One of the secrets to search engine optimization is keyword research. If you don’t know what specific words or phrases potential customers are searching for, you won’t know how to target them. Just as every successful term paper begins with good research, every successful SEO campaign starts with solid keyword research as well. The key is […]
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